This privacy policy explains how we use any personal information we collect about when you use this website.

The Birth Company is committed to ensuring that your privacy is protected, any information given to us by which you can be identified will only be used by us in accordance with this privacy statement. We comply fully with the data protection law in force in the UK and with all applicable clinical confidentiality guidelines.

Please read this privacy policy carefully before using our website or contacting us. Together with our Terms and conditions and the cookies policy, this privacy notice sets out our views and practices regarding your personal data and how we use, process, and treat the personal data you provide to us.

What information we collect and hold about you?

Information about you is collected when you engage with The Birth Company by booking an appointment online, contacting us via telephone or by email. We may collect personal information about you from a professional referral.

To provide you with a high standard of care we need to hold personal information about you. This personal data includes:

• Personal details such as your full name, date of birth, address, email address and telephone number
• Your past and current medical and conditions
• Information about the treatment that we have provided or propose to provide and its cost
• Notes of conversations/incidents that might occur for which a record needs to be kept
• Records of consent to treatment
• Any correspondence relating to you with other health care professionals.

How will we use your information?

We use your personal information to provide you with our services and to improve and extend our services. We will always ask you for your consent to use this personal information, which will be kept as part of your medical records. If you change your mind, you can withdraw this consent at any stage. We do not use your information for any marketing purposes.

We collect information about you to respond to any queries or bookings that you may have using the information given. We use information collected from the website to personalise your repeat visits to our website.

We will only keep your personal information for as long as is necessary and in accordance with UK Law.

How will we share your information?

Information about you may be shared with other healthcare professionals such as your General Practitioner, Hospital Consultants, Therapists, and others involved in your care with your consent. We ensure that the confidentiality and security of your personal information is protected by contractual restrictions and service monitoring. Any information that is shared for either legal or medical reasons is all respected by GDPR.

How will we secure your information?

We are committed to keeping your personal information secure. We have in place physical, electronic, and operational procedures intended to safeguard and secure the information we collect. All our website details held under SSL (Secure Sockets Layer) are to ensure transmitting of the data remains encrypted between our server and browser.

How can you access your information?

You can contact us via email or phone to discuss how we use your information or if, for any reason, you do not wish to have your information used in any of the ways described above.

If you require your personal records that are kept by The Birth Company, we may ask you to provide additional information or documentation to confirm your identity, or if you are seeking to access personal information of another individual, proof of their consent or your legal right to receive their personal information.

How we use Cookies?

Cookies are the text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to comply statistical reports on website activity.

For further information visit www.aboutcookies.org or www.allaboutcookies.org.

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your website browser. However, in a few cases some of our website features may not function as a result.

Your Rights Under GDPR

You as an individual have rights as follows:

• The right to be informed about processing of your personal data
• The right to have your personal data corrected in case of inaccuracy and to have incomplete personal information completed
• The right to object to processing to processing of your personal data
• The right to restrict processing of your personal data
• The right to remove of your personal data
• The right to request access to your personal data and information about how we process it.
• The right to move your personal data (Data Portability)
• The right to withdraw consent.

How can you contact us?

We are very aware that you trust us to keep this information confidential. We are compliant with UK data protection law and follow medical confidentiality guidelines issued by professional bodies.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

If you have any data protection queries, aside from your medical record, please contact Holly Heard at: Holly@thebirthcompany.co.uk or write to us – Data Protection Officer, The Birth Company, Ground Floor, 32 Wimpole Street, London, W1G 8GT

This privacy policy was last updated on 04/10/2022.